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About US


The story originates in 2001, when Cheri and Mark, burned out from burning both ends of the candle in the LA entertainment industry, embarked on a cleansing and clarifying trip through Egypt, India, Nepal, and Sri Lanka. It was there on the rickety tuk tuks, rumbling busses and clacketing locomotives that the idea was born to build a studio where spiritual seekers and planetary healers could come to create their visions. When we returned back to the States several months later, we relocated to San Francisco and soon after Conscious Creative was born. 

Through the years, Conscious Creative has remained steadfast in its original mission to provide design and video services to the conscious community. As the first Green-certified creative agency in the Bay Area, the path was paved for others to follow. Today, Cheri still heads up the design and creative direction, while Mark helms the copywriting and video production. 

Cheri and Mark enjoy camping and outings with their dog Lula, and two young children. Currently, after having completed an 8000+ mile roadtrip to the Florida Keys and back, they’ve set their sites on a Sprinter van (#vanlife), so the adventure continues…

Fearless Leaders

Cheri Arellano

Cheri Arellano

Creative Director

Originally a Miami-based commercial photographer, Cheri moved West in the late 90’s where she attended UCLA for graphic design. For 20 years, she’s served as the creative director, designer, and photographer, but her creative pursuits don’t stop there. In 2017, she embarked on a new journey helping others heal using energy work, crystal jewelry and essential oils. Cheri loves working with the conscious-minded, and is committed to increasing awareness around sustainability and planetary ascension. Visit her website.

Mark Arellano

Mark Arellano

Writer & Producer

Mark got his start in the late 90’s, working in production and development in Hollywood for NBC, Sony, Miramax, and the Slamdance Film Festival. Since then, he’s been a writer, director, cinematographer, editor, long distance runner, cyclist, beginner bassist, husband and father of two. His award-winning work such as his web series, Lovers & Others, has been seen and screened at festivals far and wide. Visit his website.



Wellness Advocate

Lula like long walks on the beach, a good dental treat and pumpkin jerky. As a retired Navy SEAL, she spends her days keeping the neighborhood deer and squirrels in check. With the proper motivation, you can expect that she will get the job done (whatever the job is)! Woof!

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